Online Marketing - foged.net https://foged.net Christian Foged's blog about Gadgets, Tech, Digital Trends, Online Marketing, E-Commerce, Analytics, Apps, Software and other stuff Fri, 25 Aug 2023 12:19:44 +0000 en-GB hourly 1 https://i0.wp.com/foged.net/wp-content/uploads/2015/08/foged-site-icon-grey-55ca0b6fv1_site_icon.png?fit=32%2C32&ssl=1 Online Marketing - foged.net https://foged.net 32 32 91787000 Google Analytics and E-Commerce in real life https://foged.net/google-analytics-and-e-commerce-in-real-life/ https://foged.net/google-analytics-and-e-commerce-in-real-life/#respond Tue, 11 Aug 2015 08:00:53 +0000 http://foged.net/?p=312 This is a bit of an “oldie but goldie” – but these three videos are still great, and illustrates very well some of the challenges on e-commerce sites and in online shopping behavior. How much...

The post Google Analytics and E-Commerce in real life first appeared on foged.net.

]]> This is a bit of an “oldie but goldie” – but these three videos are still great, and illustrates very well some of the challenges on e-commerce sites and in online shopping behavior.
How much can a digital merchant actually get away with, before you force the potential customer to abandon their virtual shopping cart? Sometimes it can be surprisingly tricky to hand over your money to an online merchant, even though you want to complete a transaction.

Back in 2011 Google made these 3 videos with the common theme: “What if we forced online shopping demands and user patterns in an offline scenario”. Spot on – the videos are crazy good -it’s funny because it’s true, and sadly they are still very relevant! Kudos to the UK Google team for these three gems – I’m fairly sure that you will be able to recognize some the points that are made here 😉

Take 5 minutes out of your busy schedule and enjoy! My personal favorites are the “log in to check out”, system crash, and the additional express charge.

Online Checkout – Google Analytics in real life

To complete the checkout, please login and….

Landing Page Optimization – Google Analytics in real life

Other customers who bought this, also bought….

Google Analytics In Real Life – Site Search

It’s really not that easy to find what you are looking for 😀

All images and videos are courtesy of Google©

The post Google Analytics and E-Commerce in real life first appeared on foged.net.

]]> https://foged.net/google-analytics-and-e-commerce-in-real-life/feed/ 0 312 The highest bid gets the highest position in the Adwords Auction, right? https://foged.net/the-highest-bid-gets-the-highest-position-in-the-adwords-auction-right/ https://foged.net/the-highest-bid-gets-the-highest-position-in-the-adwords-auction-right/#respond Mon, 23 Feb 2015 18:01:06 +0000 http://www.foged.net/?p=171 Let’s make it short – NO, the highest bid doesn’t guarantee the best position! This topic pops up quite often when talking with clients, since many are under the impression, that the highest bid always...

The post The highest bid gets the highest position in the Adwords Auction, right? first appeared on foged.net.

]]> Let’s make it short – NO, the highest bid doesn’t guarantee the best position!

This topic pops up quite often when talking with clients, since many are under the impression, that the highest bid always wins in an AdWords PPC auction.

For the same reason, people are often surprised to see how ad quality improvements and focus on optimal landing pages can improve the ROI  of AdWords significantly.

What should I work on to improve my position then?

The Google team made this excellent video in Mid 2014, that explains quite well, how the bid is only a part of ad performance (although a big part), and how other factors also are a big part of the equation.

Enjoy an “oldie” but goldie from the Google Ads team – they did well.

The post The highest bid gets the highest position in the Adwords Auction, right? first appeared on foged.net.

]]> https://foged.net/the-highest-bid-gets-the-highest-position-in-the-adwords-auction-right/feed/ 0 171